I’m an Experience Researcher and Designer who loves to discover customer’s stories, experiences and needs. These stories are used to create products and services for a variety of businesses and audiences. Over the years I have be known as a CX Designer, a UX Researcher and a Strategic Designer. Now I focus on leading research for products, experiences and strategy.

I'm based in Melbourne, Australia and I'm currently available for contracts.

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How I work

Building empathy through research

I am passionate about discovering user needs, attitudes and motivations, and designing solutions based on these findings. I'm highly empathetic which has been vital for working with customers, stakeholders and colleagues alike, to achieve beautiful outcomes which are useful, usable and desirable.

Innovative and strategic thinking

I thrive in fast paced, innovation focused environments, collaborating in small, agile teams. I have led the HCD process across various projects including short experiments, proof of concepts and projects in the delivery phase. I have a wide tool-kit of research, design and testing activities, which are selected or adapted based on the projects objectives.

My strengths lie in uncovering opportunities through qualitative customer research, and concept design including the facilitation of ideation sessions and user testing.

Capability, mentoring and coaching

As well as skills sharing, coaching and mentoring with other designers, I have facilitated HCD masterclasses and coached stakeholders and other non-designers in the HCD process.

What I’m up to

I've been taking a break from events while I have been on maternity leave. I'll be back mid this year.

Event: Ladies that UX
On the 28th June I’ll be co-facilitating a workshop trying out different ideation techniques. Sign up at the Ladies that UX MeetUp page: https://www.meetup.com/Ladies-That-UX-Melbourne/events/251966860/

Event: RXP Ethics in Design
I’ve been invited to step in last minute to be part of the Ethics in Design panel. I’m sure this will be a great discussion! Sign up for the event here: https://goo.gl/H6tzhA

Event: XD2 Incredible Ideation
I’m co-facilitating a talk/workshop for the Experience Designer Doers on 4th October. We will be talking about ideation, what it is and why we do. Sign up for the event here: https://www.eventbrite.com/e/xd2-incredible-ideation-tickets-38270599393#

Some of the companies I have worked with

Get in touch at linkedin.com/in/gillfarley/

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